Creating the future of Augmented Reality in the retail space.
Project Archer is an Augmented Reality studio based in the Seattle area. We are a team of engineers, designers, innovators and creators dedicated to paving the way for augmented reality applications in the retail space. Our focus is on functional use cases that merge diverse data streams and personalized information with specific physical locations to create productive and entertaining immersive real-world shopping experiences.


Project Archer is led by serial entrepreneurs and virtual reality LBE pioneers, Dawne and Jordan Weisman. Together they have brought together a world-class technical and creative team consisting of senior people from Microsoft, Hololens, Magic Leap, Google, and veterans of the VR and video game industry to join them on the mission of creating a magical augmented reality retail experience that delivers highly contextual utility in an entertaining context

Project Archer is comprised of seasoned Videogame, VR and AR industry professionals

Jordan Weisman
CEO. Lives for designing interactive social experiences, playing games, and Dawne (list not in order of importance).
Dawne Weisman
Chief Creative. Has a passion to make everything beautiful and functional (except Jordan, which she gave up on long ago).


Joe DiNunzio
As CFO, Joe DiNunzio guides Archer8’s financial and strategic operations.

Holly Hirzel
Principal Product Manager. Distills the dream and makes it happen.

Engineering. Loves making tools that enable creators to build awesomeness.
Andy Yoder


Director of Operations. Jack of all trades, master of some. Enabling engineers and creators to do what they do best.
Jory Macdonald
Matt Scott
Engineering. Passionate about game design and interactive experiences.

If you're interested in joining our team to help make the worlds best AR experiences, check out our Jobs page, and we hope to meet you soon!
